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Restaurant Case Study
Two ways to research:
1. Click each Griffin dimension to see suggestions for locating research material for this case.
2. Follow the to suggested resources for your business environment report to a case study for a restaurant.
The examples are also relevant for other industries and organizations.
Griffin, Ricky W. (7th ed.) (2002). Chapter 3: The environment of organization and managers. In Management. Boston: Houghton Mifflin, p. 24.
Latest two weeks--all in one: (Wall St. Journal, NYT, Washington Post,
Chicago Tribune, LA Times, Newsweek, BusinessWeek, Baron, Forbes, Fortune)
LexisNexis News Excellent for local news archives
ProQuest Newspapers Especially good for industry news
The Futurist (World Future Society)
Bureau of Economic Analysis
Bureau of Labor Statistics--San Diego Economy
Stat-USA (CSUSM only, license restriction-librarian will need to log you in)--Latest economic data for U.S. and Global esp for International
Federal Reserve Economic Database
Key economic indicators arranged in a way to quickly scan for U.S. interest rates, CPI (Consumer Price Index); PPI (Producer Price Index) GDP, and banking indicators
World Economic Outlook / International Monetary Fund
HC 10 .W7979 REFERENCE for latest year, earlier in book stacks and electronic
OECD Economic Outlook / OECD
HC 10 .O18 REFERENCE for latest year, earlier in book stacks and electronic
US Census Monthly Retail Trade and Food Services (NAICS 7221) Full service restaurants.
News articles about local restaurants:
The Futurist (csusm only) Use the recommended article from your professor as a starting point for your particular company.
ABI Inform Trade and Industry or
forecast and technolog$ and restaurant
Limit to industry (Full service restaurants)
among the hits: Nations Restaurant News year end summaries
MRI+ has detailed consumer lifestyle spending survey data, national.
Lifestyle Market Analyst HF5415.33 U6 L54 Business Quick Ref Shelf
For San Diego and major metro areas--demographic and lifestyle
ABI Inform Global is excellent for news articles on industry topics
Is the political or legal environment friendly toward the industry? Locate the political action committee or lobby for state or national issues that may affect the industry. Where do local politicians and legislators stand on existing or proposed laws governing the industry.
Chamber of Commerce websites for positions on
Professional Associations support their members and are vocal advocates for their industry. Search web: [industry name] association
National Restaurant Association
search trade publications articles on political positions and legislation in an industry.
Trade and Industry you search for keywords: Restaurant industry and
Articles on sodium, paid-leave, menu-labeling appear from the trade publication Nation's Restaurant News
Google Unclesam Google selective search of all
government sites in United States. Searches federal,
state, county, city.
Export.gov Industry Search Industry information and opportunities for exporting.
Import/Export at Business.gov Details for getting started, importing products, and trade agreements.
for import / export information. Research target
Business directories list private and public company information. Business descriptions often list competitors. Use the SIC or NAIC to get a list of companies in the same industry.
Search by Company Name
ReferenceUSA Company details, NAIC, competitors, radius, business expenses
Seach by Industry for Company List
LexisNexis Academic / Business Company Dossier
To find competitors to Don's Doggie Diner search using SIC 5812; location: San Marcos, CA, and key term in business description: diner or coffee shop
Search for Industry Statistics
http://www.census.gov Business / NAICS.
Economic Census to find the number of companies of competitors by zipcode, city, county etc. From the Census home page, choose Business / Economic Census.
Demographics--Define your population
American Factfinder Choose your target population area (zipcode, city, county etc.)
Who is likely to eat at a restaurant?
Research lifestyle choices:
Library catalog subjects: Market segmentation, age groups
Lifestyle Market Analyst HF5415.33.U6 L54 REFERENCE
(for demographic characteristics tied to lifestyle choices by metropolitan area.)
MediaMark Reporter (CSUSM only--will not work with firefox) product purchasing behavior and consumer demographics and media (magazine readership, TV, radio, and web viewing habits.)
read Trade publications: ABI Inform Global / topic guide / restaurant / lists other suggested topics "Restaurants and Consumer behavior"
Diego Association of Governments) to find the optimal
location for the restaurants. (San Marcos and Rancho Santa Fe).
Once in SanDAG navigate on the right hand column to Other Resources / Demographic and other data to locate county census info. and transportation info.
Research local demographics http://library.csusm.edu/subject_guides/business/
Look through trade publications such as Nation's Restaurant News and advertisements, and web sites. Look at Trade Show websites and their sponsors. Read business news stories and statistics about cost of operations for restaurant owners.
Don need's cleaning supplies for his restaurant and a search of Nation's Restaurant News website finds advertisements for cleaning supplies.
Nation's Restaurant News
Some links off their site: supplier news, food trends
Thomas Register a super-catalog of manufacturers and services with links to company web sites and catalogs.
Professional industry associations as a service to their members and prospective customers associations may provide directories. Find your professional association through web searches, news releases, trade show listings. One example for suppliers is IDS Packaging: The information resource for the packaging industry.
Consider business enterprises that have mutual customers or needs. Don's Doggie Diner proximity to high schools or athletic events. The Diner may have a sharing arrangement for advertising or coupons, with another company. Consider any useful business networking ideas.
literature by using keywords that hint at strategic
alliances: partner, alliance, joint, etc.
Press releases (business wire, PR newswire) searchable in the business databases are often about these arrangements.
into different jurisdictions, they are either municipal,
county, regional (water districts) state, or national.
Consider which jurisdiction cares about the issue.
For example, local business signs will fall into city or county
jurisdiction. Business license and fees will fall into
state or local. Taxes will fall under state, or
To find the various regulations, licenses and permits Don will need he visits CalGold website.
To learn about pending bills that could
affect his business in the near future:
State of California Web Site / Government / Legislature / Locating and Tracking Bills
Occupational Employment Statistics / US
Dept of Labor, Bureau of Labor Statistics
Contains metro area wages and employment trends, lags by 18 months.
Be aware of labor union activities, in news databases, via union directories.
stockholders, see investor relation pages of public corporation shareholder meeting votes.
Created by: Ann