MBA 628

Business Research Methods

Business Class Guides
Business Subject Guides

Style Guides
Common Business citations
(courtesy of Arizona State University Library)

Watch this page throughout the semester as new content is added to support your research.

Government Documents Sources This is the power point session from class with recommended documents for your secondary research. 

Access and Distribution of Secondary Information

Factiva White Paper: Bates, M.E. and Andersen, D. ed. (2002). Free, Fee-based and Value Added Information Services.  Factiva White Paper Series.  Retrieved from www.factiva.com on February 11, 2003.
http://www.factiva.com/collateral/files/whitepaper_feevsfree_032002.pdf

Scenario planning and study

Global Business Network
http://www.gbn.org
This organization uses scenario planning.  In the process they scan and study a wide range of issues and ideas.  Be sure to look at their recommended books list.  (found by clicking "ideas" in the top tool bar).

Recommended reading from Dr.  Burns:

Schwartz, Peter. (1996). The art of the long view: paths to strategic insight for yourself and your company.  New York: Currency Doubleday.

Fahey, Liam and Randall,  Robert M. (eds.) (1998).  Learning from the future: competitive foresight scenarios. New York: Wiley.

 

Future topics (Coming soon)

GIS in Business Additional resources and background reading for GIS applications in business.

 

Suggested Electronic Databases for business research:
Subscription databases used to locate articles in periodicals, journals or financial data.
 

Recommended scholarly reading:
There are many others, in the library catalog Choose Subject from the dropdown menu
[subject] Periodicals.  Example: Marketing Periodicals

Harvard Business Review
Journal of Business Research
Journal of Marketing
Journal of Consumer Behavior

Internet search tips

Google
Google advanced search tips
The link:  feature can be useful for supplier information.
Look at Google's Directory for Business.
Try Google Uncle Sam to find Government Information using the Google search engine
Google Groups to find Usenet postings

Teoma
Returns results in directory style groupings.  Gives suggestions for narrower or related sites.  Searches open e-mail messages.

WiseNut
Creates a suggested directory based on your search.  Nice feature for setting individual preferences.

Search Engine Watch 
Excellent site to learning advanced web searching strategies and uses for search engines in marketing.  Keep up on search engine news and reviews.

Common Business citations (courtesy of Arizona State University Library)

 

 

Ann Fiegen, M.L.S.
Business Librarian
(760) 750-4365
California State Univ. San Marcos