MRKG 450: Consumer Demand and Channel Collaboration Library Research Course Guide

Company Information  locating annual reports and information about the company

News and articles Competitive intelligence strategies

MediaMark Reporter  Demographics and consumer behavior

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Library Instruction Evaluation  This survey will stay open only until Sunday 9:00 pm

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Company Information

What information is available on a private or public companies and how do I find it?
Finding Company Information  This contains a diagram of how to find private or public company information

Annual Reports for public companies

Team Nielsen Company BV.   Spectra Marketing Systems, Homescan Consumer Panels
Consultants
 Investor Relations
    
Team Target Corp. (TGT)   
Consumer target group, supply chain, detergent products
 Investor Relations     Request Printed Report
  
Team Procter & Gamble Co. (PG)   
Consumer target for detergents, detergent products, consumer trends, detergents and Tide in the product mix.
 Investor Relations    Request Printed Report

Source for annual reports and company information

* Mergent Onlineee  Premium library subscription, emphasis is on financial analysis, contains annual reports
ReferenceUSA Subscription Business directory information with corporate affiliations

Google Finance  Emphasis is individual investor, also contains links to competitors, current news, blogs, etc
Yahoo Finance  Emphasis is individual investor, links to investing, news & opinion, analysts rankings

News and Articles

Strategies for limiting in Factiva

Strategies for ABI Inform (Global or Trade and Industry)

Activity:    Try each tab for your company, topic, and product.

MediaMark Reporter  is a consumer media preference database:
View the tutorial and sign up for the free registration using your campus email, and password of your choice

Detergent users
Tide users
Other detergent users

 

Some other ways to stay informed

Google News Alerts
Create custom news alerts with email delivery

Teaching evaluation

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Style Guides

Sites with examples of in-text citations and works cited pages.

APA Quick Reference Guide
In-text citing and works cites examples.

Using APA Style 5th edition
The OWL (Online Writing Lab) at Purdue University provides a myriad of example of works cited and in-text citations. Bookmark this page!

apastyle.org
Produced by the APA, this site contains a wealth of information about APA citation style. It is not a replacement for owning the Publication Manual,anual, though.

It is highly recommended that you have your own copy of the APA Manual, as the library's copies are often checked out.

Publication manual of the American Psychological Associationiation. 5th ed. Washington, DC : American Psychological Association, 2001. Library Copies (BF76.7 .P83 2001)