|
Ann Fiegen, M.L.S.
Business & Economics Librarian
Kellogg Library 3423
afiegen@csusm.edu
760-750-4365Office hours: Wed 4--7
open door policy, appointments help |
BUS 302: Foundations of Business
Environments
Researching for an Environmental
Analysis Report
How to cite your sources:
APA Style for
common business titles
APA
Style common examples
 Research agreement
First, use your course
readings, class notes and recommendations from the library, then,
if you are still stuck be sure to ask us for help.
Drop in open library lab
Monday April 14th Kellogg Library 3400 3—6
BUT FIRST!
1. Define your Industry
and find your NAIC code
2. Read Industry Overviews and
Background
3. Details, details in trade magazines and local news
4.
Recommended by your Professors
1. Define your Industry -- Industry Codes
NAIC / SIC
NAIC -- North
American Industrial Code
SIC -- Standard Industry Classification
The SIC or NAIC is a industry classification code assigned to all
industries in the U.S. Its used for company, competitor and
industry research. It is useful because many publications
and databases use the number to group similar companies together. Each company is assigned
one or more codes to group it in an industry type. For example
Starbuck's is classified as 2095 (Roasted coffee), 5441 (candy, nut, and
confection store).
How to search for
Industry Codes in the US
Census
Watch a movie
If you know the
industry type:
http://www.census.gov / Business / NAICS.
From the NAIC screen use keyword to locate your industry code.
For example, restaurants are classified in (Standard Industry
Classification) of 5812 or an NAIC (North American
Industrial Code) of 722211. Locate these codes through
the business directories or the U.S. Census Bureau.
If you know a company name:
Lexis/Nexis Academic
then go to: Business / Company Dossier.
Directory for San Diego County:
Inside Prospects.
U.S. Census / Business /
Economic Census
Locate by zipcode, city, county etc. From the .
To find Market Share within the
industry by NAICS
Locate the
Concentration Ratio (CR) for your industry in the US Census:
Percent market share held by 4, 8, 20, or 50 largest companies.
A high CR means that those companies share a large market share in
the industry--less competitive. A low CR means that the
industry is fragmented.
To find number of companies by
zipcode, city, county, state or industry types.
U.S. census / Business /
Economic Census
2. Read Industry
Overview and Background Reports
Read essays and reports in these titles.
|
HG4915 .S652
BUSINESS QUICK REF |
Standard and Poor's Industry Surveys
General essays on forecasts on major US industries. Provides an
excellent introduction to industry research. |
|
HD
2346 U5 S66
BUSINESS QUICK REF |
Small Business Source Book
This two volume set has done the looking for you.
It is a bibliography and resource list of articles, associations, and
other information on how to start a small business. Look up your
type of business in the contents pages. |
|
Datamonitor's Industry Profiles , BSP Demo |
|
Brief reports covering global
industries, each report contains statistics on industry
market value, forecast, and market segmentation,
competition and leading companies, each report is about
24 pages long. |
Snapshots North America (A ProQuest Database)
Each 7-9 page report
provides short descriptions and key data on trends, market size,
company details, forecast and socio-economic data on the
industry.
|
Mergent Online |
.Mergent Online
Access through the library research databases. Especially
useful for industries represented by publicly traded companies.
Search by company or broad industry name.
|
Books on Industry
Background material for company and industry analysis in the
library catalog by Subject or Keyword. You will find whole
books on the food industry, or service industries, etc. There are
over 65 different industries represented in the catalog.
Manufacturing Industries
Retail trade
Service Industries
3. Details, details in trade magazines and local news
Once you have specific information needs,
are looking for case examples, or news articles on a specific topic.
Trade
publications report on the industry for the industry, examples are:
Automotive News, Restaurant Business, Hotel and Motel Management.
The free web will give you current or sample issues. Premium content
and backfiles are available through the research databases.
Business Source Premier
ABI
Inform Trade and Industry
Factiva
ALSO USEFUL
Library Research Guides: Industry
Recommends more reports, research databases available through the
CSUSM library
Baker
Library Industry Guides Harvard Business School.
Research guides to additional industries
Strategic
Planning for the Growing Business
A Small Business Admin. publication that summaries and recommends
successful strategies for industry reviews, business environment
analysis, and business plans.
Local and business newspapers:
San Diego Union Tribune
North County Times
San Diego Business Journal
San Diego Daily Transcript (license restriction: password access
for full text--ask
a librarian to log you in)
Statistical Sources
SanDAG (San Diego population, land use, and transportation planning)
Stat-USA (national and
international trade data and reports)
FedStats
U.S. Census
Web sites specifically recommended by
your Professors:
State of California
www.ca.gov Useful for state
regulations
Economic Statistics
Briefing Room
http://www.whitehouse.gov/fsbr/esbr.html
SanDAG San Diego
Association of Governments has local demographic data
Thomas Register of Manufactures Useful for suppliers
Need more help? The Research Help Desk is staffed student assistants and Librarians
email: libref@csusm.edu expect a reply
within 24 hours
or call: 760-750-4391
Ann Fiegen,
M.L.S.
Business and Economics Librarian
Kellogg Library Room 3423
(760) 750-4365
Office hours: Always Wednesday, 4-7, often Monday--Thurs 3--7, appointments encouraged
(drop-ins welcome)
Alternative:
For general help:
Ask a
Librarian 24/7
Created by: Ann
Fiegen
Last Edited: 3/19/08 |
