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BUS 444 Strategic Management in Global Environments

This page provides recommended sources to complete your Case Analysis and New Venture Development Plan.
All business research requires an industry analysis. Review Business Environments (BUS 302) library course guide.

BUS 444
Strategic Management in Global Environments, Dr. Antoniou's website

Use the library catalog to search for his recommended texts

Financial Ratios
To locate SIC/NAIC, sources and databases with company and industry financials and ratios.

Recommended Databases
Business Source Premier:  Industry profiles, Public Corporation SWOTs,
Analyse market, Company SWOT, industry profiles, 10-Ks, company financials, and create comparison reports.

Business Plans
Thousands of sample business plans

Market Analysis
Demographic and consumer preference sources

Occupational information
Skills, salaries, projections

Real Estate
Commercial Real Estate and Location sources

 

 


Financial Ratios (How to locate industry codes, whether you start with company or industry info and how to interpret)

Financial Studies of the Small Business   HD2346 U5 F55a    REFERENCE
Dun and Bradstreet Industry Norms and Key Business Ratios   HFF5681 R25 I532   REFERENCE
RMA Annual Statement Studies  HF5681 B2 R6 BUSINESS QUICK REF

Recommended  Databases and Websites

Business Source Premier
This EbscoHost database will provide company SWOT, industry reports, and trade publication and business articles.

Business Week--Strategic planning articles
Direct link to a dynamic search of all business week articles on this topic.

CalGold for Permits and Licenses An interactive business permitting and licensing database that guide the entrepreneur through required permits and licenses via industry type, California County, and city requirements.

Lexis/Nexis Academic:  Navigate to -->   Business / Company Information / SEC Filings & Reports.
The reports in L/N are full text. Use your browser's Edit/Find in Page navigator to quickly search key words in company filings.

Mergent Online--Financial analysis databases for public corporations.  Beside corporate filings this database enables custom reports for company and industry comparisons.

San Diego Workforce Partnership Job seekers, employers, training and education, economic indicators, industry statistics
 

Business Plans

Business Plans and Profiles Index   This is THE SITE from the Carnegie Public Library, Pittsburgh.  It lists and links to thousands of sample business plans. Go directly to the electronic links, or search our library catalog for those books in print, we have many of them at CSUSM

Library of Congress Guides for sample business plans.  Note especially the Internet Resources link to the Business Plans and Profiles Index.

If that is not enough, business plans in the CSUSM library catalog.

Hurdle: The book on business planning / Tim Berry

Small Business Administration Starting a Business

Online Business Guidebook / Created at Virgina Tech New item 9/09
Contains short outlines for starting and online business with suggested links to content.

 

Market Analysis

MediaMark Reporter MRI+  (free registration required for CSUSM)
Consumer Purchase and Behavior. 
Use this database to research consumer product and service purchases and cross index with media reading and viewing practices.  Data at national, regional, and county size, includes demographics.  For example it can return results on the brand of detergent used in the last 6 months, what magazines are read, web pages visited and time of day the listening for radio or even which major websites are visited.

Lifestyle Market Analyst
"A reference guide for consumer market analysis"  Especially good for San Diego County.  Also has demographic trends.
 

Occupations

O*NET dictionary of occupational titles HB2595 .O16      REFERENCE
Occupational outlook handbook HF5381 .U62                 REFERENCE
Occupational Outlook: San Diego County HD5725.C2 O33 REFERENCE
San Diego Job Seeker and Labor Market Information  New item 9/09
Contains Wage and employment estimates and salaries for SD County, employment statistics

Real Estate

Commercial Real Estate figures--San Diego Regional Economic Development Council

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