Financial Ratios
(How to locate industry codes, whether you start with company
or industry info and how to interpret)
Financial Studies of the Small Business HD2346
U5 F55a REFERENCE
Dun and Bradstreet Industry Norms and Key Business Ratios HFF5681 R25 I532
REFERENCE
RMA Annual Statement Studies HF5681 B2 R6
Recommended Databases
Business Source Premier
This EbscoHost database will provide company and industry reports for
SWOT, Industry profile and additional trade publication and business
articles.
CalGold for Permits and Licenses
An interactive business permitting and
licensing database that guide the entrepreneur through required permits
and licenses via industry type, California County, and city
requirements.
Lexis/Nexis Academic:
Navigate to --> Business / Company Information / SEC Filings &
Reports.
The reports L/N are full text. Use your browser's Edit/Find in Page
navigator to quickly search key words in company filings.
MediaMark Reporter MRI+ (free registration required for
CSUSM)
Use this database to research
consumer product and service purchases and cross index with media
reading and viewing practices. Data at national, regional, and
county size, includes demographics. For example it can return
results on the brand of detergent used in the last 6 months, what
magazines they read, web pages they visit and what time of day the
listen to the radio or even which major websites they visit.
Mergent Online--Financial
analysis databases for public corporations. Beside corporate
filings this database enables custom reports for company and industry
comparisons.
Business Plans
To view dozens of
business plans in the CSUSM library catalog.
Additional sources available at the Library of Congress Guides for sample business plans.
Note especially the Internet Resources link to the
Business Plans and Profiles Index.
Occupations
O*NET dictionary of occupational
titles HB2595 .O16 2002
REFERENCE
Occupational
outlook handbook
HF5381 .U62
2002-03 REFERENCE
Occupational Outlook: San Diego County HD5725.C2 O33
REFERENCE
