Business 492 /493: Senior Experience
Secondary Research for--
Formatting papers, tables, citing, and reference lists.
New APA style manual 6th edition BF76.7 .P83 2010 Research Help Desk or
Permanent Reserve
APA Style.org For most popular style
and citation help
Tutorial
Research HELP for SE:
OPEN COMPUTER LAB HELP --- TUES,
SEPT 8 2-4 KELLOGG LIBRARY 3RD FLOOR MEET IN BUSINESS REFERENCE
AREA
All other times walk-ins are welcome, appointments preferred. My office is
KEL 3423
SUN Sept 6th 12-5 -- BY CONFIRMED APPOINTMENT ONLY
Company and Industry Research assignment
Senior
Experience projects
WebCT
BUS 492/493 to see Library Research Videos and Tutorials
NAIC or SIC Look up: BUS 302 Review
If you have a company name I suggest that you go through Lexis Nexis
Academic / Business
to locate the NAIC or SIC. If you go through the Census / Economic
Census / NAIC read the descriptions to be certain that the code
matches your companies products or services.
1. Recommendations for locating secondary literature
2. How to tell what's the best--would your client trust it?
3. Copyright and legal issues: How to cite your sources
4. Starting Points and Surveys
Recommendations for locating secondary literature
In addition to this table, review the Guide to Business Resources from the main library web site to locate company, industry, international, regulatory etc.
If you are looking for: |
Recommended |
|
News stories What is the latest news about my target industry, are they planning on expanding? |
Factiva, Lexis/Nexis Academic, ABI Inform (Proquest); Business Source Premier. |
|
In-depth analysis I need to know everything about a particular industry |
Standard and Poor's Industry Surveys, Business Source Premier Industry Reports; Books about industry; Industry Association websites |
|
Expert perspective Who are leading people in my target field and can I find any recent interviews? |
Business Directories, Books, Interviews, Expert Websites |
|
Statistics What is the projected growth for my target industry. |
FedStats, Lexis/Nexis Statistical; US Dept of Commerce; SanDAG, US Census |
|
Demographics I need to know the no. of preteens in a particular market area, what will it be in 5 years? |
US Census, CountryWatch |
|
Surveys Do you have any books on how to conduct surveys. |
Library Catalog: Surveys methodology; The Survey Kit |
|
Industry standards NAIC or SIC What is the industry number for biotech companies, I need that first before I can find their industry ratios. |
SIC/NAICS through Census; Industry standards; ISO series Lexis/Nexis Company Dossier ReferenceUSA Many business databases |
|
Regulations My company is developing a new product, but I need to see if there will be any adverse regulations planned in the next few years. |
Federal and state gov web sites. Trade and professional association pages |
|
International What are the roads like in my target country, I need to develop a distribution system for a new product. |
StatUSA; CountryWatch;books; International resource web sites. |
Copyright and legal issues
How to cite
your sources Common style guides and citation sheets
Common Business Style Guides Created by a CSUSM Business
School Graduate
If I found it on the web doesn't that mean it is free to use and copy?
NO---By default web information is published information just like any book or music, and the intellectual property of the creator. You may use it by permission only and you must quote or cite it. You do not have to ask permission to use US government web sites since they are free of copyright restrictions, but you must cite where you got your information.
Got 10 minutes? Use the Senior Experience on-demand drop-in orientation for library services. Just show up at the Library's Research Help Desk Kellogg 3rd floor and ask for the Senior Experience Orientation from Ann Fiegen
Business Subject Guides -- The fastest route to getting started.
You will find a large set of library research guides of for company, industry, marketing, news, and government sources.
Starting points
Business Plans Handbook REF HD 62.7 B865
The preface has good advise
on using library resources to conduct industry, company, and financial research.
Browse the shelves for others.
Business Information Sources
REF HF 5351 .D16
An annotated bibliography
of every imaginable source for business information
Small Business SourceBook REF HD 2346 U5 S66 v.1--2
Use to locate information for start-up, development, and growth of small
businesses. Includes federal and state government resources.
Surveys
Handbook of Marketing Scales: Multi-item measures for marketing
and consumer behavior research
REF HF 5415.3 B323 1999
How to conduct surveys: a step-by-step guide / Arlene Fink
HN29 .F53 2006
Taking the measure of work: a guide to validated scales for
organizational research and diagnosis.
REF HM786 .F54 2002
Survey Handbook
REF HN 29 S724 v.1--9
A series of volumes that will
prepare you for conducting and analyzing all kinds of surveys, each is
a concise read.
