Recommendations for
locating secondary literature
In addition to this table, review the
Guide to Business Resources from the main library web site
to locate company, industry, international, regulatory etc.
|
If you are looking for:
|
Recommended
Library Research Databases: |
News stories
What is the latest news about my target industry, are they
planning on expanding? |
Factiva, Lexis/Nexis Academic, ABI Inform (Proquest); Academic
Search Premier. |
In-depth analysis
I need to know everything about a particular industry |
Books, Industry Surveys; Scholarly journals-- Science Direct,
other library databases |
Expert perspective
Who are leading people in my target field and can I find
any recent interviews? |
Directories,
Books, Interviews, Expert Websites, patent information |
Statistics
What is the projected growth for my target industry. |
FedStats, Lexis/Nexis Statistical; StatUSA, SanDAG, US
Census |
Demographics
I need to know the no. of preteens in a particular market
area, what will it be in 5 years? |
US Census, CountryWatch |
Interviews
I want to know some good ways to conduct interviews. |
Methods books, read interview transcripts in Lexis/Nexis, or
listen to audio clips from the NPR website. |
Surveys
What are sample interview questions for a marketing plan. |
Method books; samples |
Industry standards
What is the industry number for biotech companies, I need that
first before I can find their industry ratios. |
SIC/NAICS through Census; Industry standards; ISO series
Lexis/Nexis Company Dossier
Many busines databases |
Regulations
My company is developing a new product, but I need to see if
there will be any adverse regulations planned in the next few
years. |
Federal and state gov web sites. Trade and professional
association pages |
International
What are the roads like in my target country, I need to
develop a distribution system for a new product. |
StatUSA; CountryWatch;books; International resource web sites. |
Copyright and legal issues
How to cite
your sources Common style guides and citation sheets
Common Business Style Guides Created by a CSUSM Business
School Graduate
If I found it on the web doesn't that mean it is free to use and
copy?
NO---By default web information is published information just like
any book or music, and the intellectual property of the creator. You may use it by permission only and you must quote or cite it.
You do not have to ask permission to use US government web sites since
they are free of copyright restrictions, but you must cite where you got
your information.
Selfpaced tutorials and guides for searching business databases:
Try out several self paced tutorials
and FAQs for databases like Business Source Premier, Lexis/Nexis,
Factiva, MediaMark Reporter, and more.
Got 10 minutes? Use the Senior Experience on-demand drop-in
orientation for library services. Just show up at the Library's
Research Help Desk Kellogg 3rd floor and ask for the Senior Experience
Orientation.
You will find a large set of library research guides of for company, industry, marketing,
news, and government sources.
Starting points
Business Plans Handbook REF HD 62.7 B865
The preface has good advise
on using library resources to conduct industry, company, and financial research.
Browse the shelves for others.
Business Information Sources
REF HF 5351 .D16
An annotated bibliography
of every imaginable source for business information
Small Business SourceBook REF HD 2346 U5 S66 v.1--2
Use to locate information for start-up, development, and growth of small
businesses. Includes federal and state government resources.
Surveys
Handbook of Marketing Scales: Multi-item measures for marketing
and consumer behavior research
REF HF 5415.3 B323 1999
Taking the measure of work: a guide to validated scales for
organizational research and diagnosis.
REF HM786 .F54 2002
Survey Handbook
REF HN 29 S724 v.1--9
A series of volumes that will
prepare you for conducting and analyzing all kinds of surveys, each is
a concise read.
American
Customer Satisfaction Index
American
Factfinder (US. Census)
Author:
Ann Fiegen
Last Edited: 05/29/08 |
Company and Industry
Research assignment 
