SSM 305: Services Marketing
Secondary Sources for Marketing Information
You will find a list of some sources
that will help you find secondary marketing information. Use them to locate company
and competitor intelligence, demographic characteristics, and consumer information.
Getting
Started:
Business Information guides
compiled by CSU, San Marcos librarians
Business Information Sources by Lorna M. Daniells HF5351 .D16 1993
Look especially at the Marketing chapter, Services Industries section,
p. 512
Searching by Subject in the CSUSM Library Catalog
Service Industries -- Marketing
Market surveys
Psychographics
Indexes and Directories
Gale Business Resources
Directory information for companies and industries including
competitors.
Inside Prospects (ask at circulation desk)
San Diego County business directory by SIC, Zipcode etc.
ABI Inform.
Good for background articles and newspaper stories
Dow Jones Interactive.
Good for news, trade publications
Lexis/Nexis
General Reference sources:
SIC or NAIC
1997 NAICS and 1987 SIC Correspondence Tables from the US Census Bureau
Use to locate similiar companies by industry type. Code is used
by many databases for company comparisons.
Demographics, Geographics, Psychographics,
Sociographics
Editor and Publisher Market Guide. Market data and tables by
MSA. (available at
other San Diego Univ Libraries)
Rand McNally Commercial Atlas and Marketing Guide G1019 R22 ATLAS TABLE
San Diego Association
of Governments, SanDAG. Includes local census and business information.
San Diego Source, San Diego Census
Data
Small Business Resource Guide HD2346 U5 S66 REFERENCE
Statistical
Abstract of the United States HA202.S73 1998
Survey of Current Business
US Census
U.S. Industry and Trade Outlook C 61.48:1999 DOCUMENTS
Selected Periodicals
Journal of Marketing HF5415 A2 J6
Journal of Marketing Research HF5415 A2 J6
Journal of International Consumer Marketing HF5415.2 J655
Journal of Segmentation in Marketing HF5415.127 J68
Journal of Services Marketing not owned by CSU San Marcos
Marketing News ProQuest/ABI Inform
Sales and Marketing
Management. Available through Dow Jones or ABI Inform
Contact me for additional help:
Ann Fiegen, Business Librarian
CSU, San Marcos
Page contact: Ann
Fiegen
Last Edited: 3/16/00
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