SSM 442:  Customer Analysis
Secondary Sources of  Marketing Data
 

Government sources:

SIC or NAIC  1997 NAIC and 1987 SIC Correspondence Tables from the US Census Bureau
Use to locate similar companies by industry type.  Code is used by many databases for company comparisons.

SANDAG San Diego Association of Governments
A extensive source of demographic and local economic forecasting reports and data.
Recommended areas to search:  Region 2020, Census 2000, Information Center

US Census
Find demographic data by down to county, place, zip code level

U.S. Industry and Trade Outlook  C 61.48:2001
Essays and statistics, industry reviews and forecasts.

Recommended electronic indexes to periodical articles and newspapers

EbscoHost
ProQuest Direct
Dow Jones Interactive

Selected Periodicals
This is only a small representation of consumer research periodicals available.  To find others search the library catalog by subject and look for periodicals as a subset.  (Consumer Behavior -- Periodicals)

Journal of Consumer Research      HF5415.3 J68 Ebsco and Proquest
Journal of Consumer Affairs      EbscoHost
Journal of International Consumer Marketing     HF5415.2 J655 Proquest
Journal of Segmentation in Marketing     HF5415.127 J68
Sales and Marketing Management SSM      HF5438 .A34 DowJones, Ebsco and ProQuest
The Shopper Report       Dow Jones

Books, and other Media

Searching by Subject in the CSUSM Library Catalog
These are just a few subjects to find books and periodicals on your topics, they will lead you other related subjects.

Brand Choice
Consumers -- California -- Statistics
Consumer Behavior -- Periodicals
Consumers' Attitudes
Consumers' Preferences
Market surveys -- United States -- Statistics
Psychographic

Web Sites

Marketresearch.com
Research marketing reports.  You can search for free--must purchase the documents to view. 

Trade Associations:

San Diego Regional Chamber of Commerce
Encyclopedia of Associations  AS22 .E5 Library Reference

Annual Reports

Dow Jones Interactive and Lexis-Nexis
Individual company web-sites
Selected Business Web-sites

Business Research guides compiled by Cal State San Marcos library
Northern Light a business oriented web service that includes free and private commercial market  research reports.  Be sure to click the searching tips button before you search!

Contact me for additional help:
Ann Fiegen, Business Librarian
Cal State, San Marcos