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Ann Fiegen, M.L.S.
Business & Economics Librarian
Kellogg Library 3423
afiegen@csusm.edu
760-750-4365 |
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Top Five information sources to research
Porter's Five Forces
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1.
Threat of Entry |
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2.
Threat of Substitution |
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3.
Bargaining Power of Buyers |
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4.
Bargaining Power of Suppliers |
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5.
Degree of Rivalry |
Threat of Entry
Market share, capacity, switching costs, access to distribution
channels, government policy (regulations, licensing, tariffs,
standards), product differentiation and customer loyalties, expected
retaliation
Threat of Substitution
Degree of switching associated with costs, price or quality. Brand
competition, new entrants.
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Strategy |
Resource |
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Business rankings, competitors |
Business Rankings Annual HG4050 .B88 BUS Quick Ref |
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Industry Analysis, Annual
reports, trend watch |
Mergent Online-Industry Reports |
Bargaining Power of
Buyers
Price pressure, power to influence quality, degree of influence on
competitiveness toward suppliers, quantity purchases, switching
ease, product differentiation,
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Strategy |
Resource |
Trade publications
Press Releases
Identify THE trade magazine for target industry. Examine
their web page, read their press releases. Identify
their top suppliers, buyers.
(Beverage World)
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Business Research Databases
ABI Inform Global
ABI Inform Trade and Industry
Factiva
Lexis/Nexis Academic
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Bargaining Power of
Suppliers
Pricing power, quality production power, market, industry
concentration ratio, availability of substitutes, degree of dependence
for supplier product or service, degree of integration potential into
buyer's industry, commodity demand.
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Strategy |
Resource |
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Trade news, acquisitions |
ABI Inform Global
ABI Inform Trade and Industry
Factiva
Lexis/Nexis Academic
|
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Industry concentration in relation to industry it sells to |
U.S. Census / Business / Concentration Ratios |
Degree of Rivalry
Industry concentration, industry growth, degree of fixed costs,
degree of differentiation, strategic priorities
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Strategy |
Resource |
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Advertising |
Wall Street Journal-Media page, Advertising Age, |
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Concentration ratios of establishment |
U.S. Census / Business / Concentration Ratios |
Need more help? The Research Help Desk is staffed student assistants and Librarians
email: libref@csusm.edu expect a reply
within 24 hours
or call: 760-750-4391
Ann Fiegen,
M.L.S.
Business and Economics Librarian
Kellogg Library Room 3423
(760) 750-4365
Office hours: Always Thursday, 4-7, often Monday--Thurs 3--5, appointments encouraged
(drop-ins welcome)
Alternative:
For general help:
Ask a
Librarian 24/7
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California State University San Marcos Library