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Guide to Web Site Evaluation
Judith Downie
Humanities Librarian
CSUSM Library
jdownie@csusm.edu

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Why evaluate a web site? Because not all information found on the web is equally valid and your instructor knows it! They expect you to use information that is accurate and based on facts or informed opinion. Not using authoritative sources will seriously affect your grade. 

Getting Started
Search Strategy
Rate Your Site
Primary Sources
Need More?

Getting Started

This page assumes you know how to effectively search the web and just need help in determining whether a page is of value to you as a researcher. If you are not comfortable with searching the wild, wild, web or want to learn how to more effectively find material on the internet check the Search Strategy section or contact one of the CSUSM librarians. We teach effective internet search techniques in library use instruction to classes and individuals.

There are a few, but essential techniques, in evaluating an internet resource.

Know how to read an URL (the web page's address.) These seemingly endless strings of characters can tell you a lot about the source agency for the page and provide information valuable in deciding whether your find is trustworthy or not. You will find the URL in a box near the top of the screen.

For example: The URL for this page on web site evaluation is: http://library.csusm.edu/subject_guides/research_tips/webeval.asp

Start by reading the URL in pieces separated by the forward slashes ( /).

The first part http://library.csusm.edu tells you that the host server is the library server at California State University San Marcos. Even if you didn't know what 'csusm' stands for, you can tell it is an academic institution from the .edu portion of the server. .Edu belongs to higher education organizations such as colleges and universities. That 3-letter code can tell you a lot, such as .biz for business, .com for retail, and .gov for US government agencies.

The second part 'subject_guides' tells you that the page you are looking at is in this folder and there could be more folders and pages within 'subject_guides'.

The third part 'research_tips' tells you there is a folder within the 'subject_guides' folder...this can go on for several levels and folder and file names can be very lengthy.

The final piece of the address for this page is webeval.asp and is this page's name. There might be an extension (.doc, .pdf, .asp, .htm, etc. that describes how the page was created, but not always.) Some extensions will require special programs to read, such as PDF files need Adobe Reader and DOC files need some sort of word processing software.

Warning! If you see a tilde (~) in a website address, that generally denotes a personal page and is generally an unauthorized page held on the host site. This means the content could be created independently of the host site and not subject to the same guidelines for validity as other pages on the site.

 
Search Strategy

To eliminate some lower quality sites from your search, construct a quality search strategy. No search will eliminate all possible bad or misleading sites, but will screen out a lot of them. You do not have time or should want to wade through 184,304 sites with bogus or useless information to find one good site.

  • Use appropriate language for the discipline.
  • Spell correctly, remember the computer will not know that you meant 'tree' and not 'free'.
  • Avoid sites that end in .com and .net as they are less scholarly or professional.
  • Know something about the topic as knowledge is the best defense against bad information (ask the librarian for help.)
  • Use the ADVANCED or EXPERT SEARCH function available to limit your search to selected domains:
    • .edu limits the search to academic university servers
    • .org limits to many association sites (Red Cross or professional associations are some examples)
    • .gov limits to US Federal government sites (note that military servers use the .mil domain and some quasi-government sites like the Postal Service uses .com or .org in their addresses.)
 

Rate Your Site

When looking at a web page, check the following features. Not all sites will get all 'good', but you certainly want a high majority of good ratings and be able to recognize the weaknesses.

What am I looking for? Ask Yourself
Bias Is there any evidence of prejudiced language, stereotypes or uniformed assumptions?
  Good: Some bias is normal, but you need to recognize it and account for it in analyzing the information.

Bad: Extreme bias is not acceptable and more balanced sites should be available.

Authority Who has written or authorized the content of this site?
  Good: The author's qualifications are listed on the site and can be checked (searches on their publications, what organization they are affiliated with, etc.)

Bad: If you can't determine who wrote the page and what their qualifications are, don't use the site!

Language Is the jargon and writing appropriate for my topic and assumed knowledge of the reader?
  Good: You want materials written at a level for at least the informed layman and better yet, scholars in the discipline.

Bad: Material written for or by a younger student is not appropriate for university-level research.

Corroboration Does my other research agree with the findings in this page?
  Good: If various experts agree on interpretation or study results, you have solid information to use in your research.

Bad: Opposing opinions and interpretations exist, but if all your other research points to a different conclusion, don't rely on this page as your main research source. You may wish to include it in your literature review as an example of a contrasting interpretation.

Bibliography Is a list of resources for this content provided?
  Good: This is useful in seeing what resources were used to support the writing of the page and does some of your research work for you.

Bad: Newer information could be available elsewhere, be sure to look for more current resources. 

Currency How old is the information the page is based on?
  Good: Since loading pages on the internet is so fast, publication lags traditional in scholarly publishing are bypassed.

Bad: Most pages on the web do not go through the peer-review process and therefore are not edited for quality of content or research validity. That review is up to you!

Links Are there links to other pages on this topic, are they working? 
  Good: Links to other sites shows the authors are part of the larger 'community of discourse' on the subject, as well a providing help to you in your research.

Bad: Broken links or links to pages that have changed content show dated work that may not be valid. No links to other sites can be a sign of poor research. 

Date When was this published on the web, when was it last revised.
  Good: This is as important as how current the resources used for the author's research.

Bad: No date leaves you wondering how old the information is and whether it is still valid.

Contact Is there a way to contact the pagemaster or author with questions or corrections?
  Good: A contact person demonstrates responsibility for content maintenance rather than just throwing something out and never maintaining the content or links.

Bad: If you can't tell who wrote or is responsible for maintaining the information, be cautious.

Fact Check Can I check any statements of fact against other resources?
  Good: Try to get the source of the facts to check the interpretation of the information.

Bad: Facts can be used in a selective manner to support a weak or false argument. Checking facts against any statements made is important.

Purpose Why is this information available?
  Good: Is the site's intent to inform (as in a government or educational site) or to benefit others?

Bad: Is the site up to sell, persuade, entertain? Is the intent malicious (to spread false information) or for publicity for someone's views.

Host Server Who is going to the expense and trouble to provide access to this site?
  Good: If the page content supports the purpose of the host institution, you should be able to consider the page approved by the host unless there is a disclaimer stating otherwise. Follow-up question: Who is the host organization and what is their purpose?

Bad: If the host server's purpose has nothing to do with the content of the page you are viewing, why is it there? Is the space for personal purpose (the url will commonly have ~ or the words 'people' or 'members' in the address)?

Need Does this really meet my research needs?
  Good: A good 'fit' between your thesis and the information on the page is important. Your thesis may adjust to information you find during your research, but should still fit into your overall research findings.

Bad: Be honest. If you aren't comfortable with or have to struggle to see how this page works with your research topic or thesis, that will show in your work.

 

Primary Sources

A primary source is a document or artifact that reflects the individual viewpoint of a participant or observer of an actual historical event. They include diaries, letters, manuscripts, books, interviews, and commentary published at the time of the event. These are valuable tools in verifying the validity of information on another site. Many internet sites exist providing access to a mix of primary and secondary sources. The Primary Sources page (part of the CSUSM History Subject Guide page) can help you learn more about primary sources and how to find them.

Be a suspicious consumer! There will be sites that claim to be primary source material, but are not. An example is the Magna Carta, the agreement signed in 1215 between King John and the English Barons. There are a number of sites claiming to provide the text of the document, but neglect to mention that the original Magna Carta has not existed for years. Compare the text between sites and you will find differences in wording as some have been modernized. A history researcher would not accept any of these sites as primary sources.

 

Need More?

The CSUSM Librarians are here to help. Please visit our discipline web page for the appropriate librarian to help you with your research both on and off the internet.

A frequent question is "How do I cite my internet research?" Here are some places to check:

  • Electronic Style: A Guide to Citing Electronic Information by Li and Crane (CSUSM call number: PN171 .F56 L5 1996)
  • CSUSM Research Help Desk has a variety of citation handbooks in the Ready Reference area, just ask for help!
  • APA offers a page on citing electronic resources.
  • Bedford/St. Martins' site offers help on electronic resource citations for APA, MLA, CBE, and Chicago,.
  • Diana Hacker's guides to Research and Documentation Online are very helpful.
  • OWL at Purdue University offers an extensive collection of citation information.
 
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