Business: Marketing Information
Core Marketing Resources and Databases
Guides
Marketing Information: A Strategic Guide for Business and Finance Libraries Bus QK REF HF5415.2 .D49 2004
Google books previewLibrary Catalog --subject terms: Child consumers, Advertising and children Recommended for: MRKT 305
News and reports:
Research Databases: ABI Inform Global, Business Source Premier, Lexis/Nexis, Factiva, MediaMark Reporter, ScienceDirect,MediaMark Reporter (MRI+) (CSUSM only) Recommended for: MRKT 305
Electronics; videos or dvd rental purchase –types
MediaMark Reporter allows the user to create custom reports for consumer market analysisOne time registration for MRI+ (CSUSM only)
How to create basic reports in MRI+
Print instructions for using MRI+ These instructions are helpful for creating and analyzing the reports.
MRI help page and shortcuts
Competitive Environment
Business Rankings Annual. (Reference HG4050.B88 2001)
Find the top rankings for products, companies, cities, websites, and more.BtoB (The magazine for marketing strategists)
Has nice top business rankings.World Market Share Reporter. HF5410 M35 Reference
Customers and Segmentation
American Demographics / Marketing Tool
Excellent sources for all types of marketing and statistical reports on consumer trends and market research. 1995-2004American Factfinder
Interactive Web database from the US Census of population, housing, and economic tables. Use to select demographic data and download custom sets.
Recommended for: MRKT 305
California Retail Survey. (Reference HF5429.4.C3 C35
Reference Analyze retail sales by city and county in CaliforniaCommunity Information by Zip Code
Especially strong for California. Anything you want to know about using zip codes. Has links to locating demographics by zip codes. This is a respected website created by Mary Finley, Documents Librarian at CSU, Northridge.Handbook of Marketing Scales. (HF5415.3 .B323 1999)
Reference Samples of marketing surveys. There is a 1993 edition you can borrow from the library, that has the same but fewer surveys.InfoTech Trends
Statistics for marketing data about the Information Technology. Answers questions like number of computer users in Thailand.Lifestyle Market Analyst. (Business Quick Reference HF5415.33 U6L54 Recommended for: MRKT 305
Published by SRDS with data from Equifax. Search by Market Profiles, Lifestyle Profiles, Consumer Segment Profiles, Consumer Magazines and Direct Marketing ListsSourcebook of ZIP Code Demographics. (Business Quick Reference HA203 S69)
US Census
Economic and demographic data
Advertising and Promotion
AdFlip
Archive of classic print ads from 1940 to the present.
Standard Directory of
Advertisers. (Reference HF5805 .S7)
To find information on companies that advertise.
Sales
Price, Packaging and Place
Book of Lists: San Diego Business Journal.
(HF3163.S38 S28 Business Quick Ref)
Reference
Lists the top businesses in San Diego by rank, latest 2
years in reference. Examine trends by looking at older
lists in the library stacks.
Data Sources for Business and Market Analysis. (Reference HF5415.124 F7)
Editor and Publisher Market Guide (Reference HF6105 .N7 E358)
Major Statistical Area MSA market rankings and buying power
Marketing Profile Analysis. HC108 .S39 M22 Reference
State Profile California
Recommended
for: MRKT 305
Contains demographic forecasts (by age under 5) and county rankings
Survey of Buying Power. Sales and Marketing
Management. HF5438 A34
Special issue to the "Reference Guide to American
Purchasing Influence" look for it in the August or September
issues.
San Diego County Marketing Information
Associations
Advertising Research Foundation Recommended for: MRKT 305
Continuing education and academic research in advertisingAmerican Marketing Association
Market Research Reports Market research reports often charge for their in-depth reports. Searching may be free.
MRKT 305 Library Evaluation of Instruction
