Business: Marketing Information

MediaMark Reporter (MRI+) (CSUSM only)

MediaMark Reporter allows the user to create custom reports for consumer market analysis

One time registration for MRI+ (CSUSM only)

Creating basic reports in MRI+

Print instructions for using MRI+

MRI help page and shortcuts

 

 

AdFlip
Archive of classic print ads from 1940 to the present.

American Demographics / Marketing Too
Excellent sources for all types of marketing and statistical reports on consumer trends and market research. Current and back issues to 1995.

American Factfinder
Interactive Web database from the US Census of population, housing, and economic tables. Use to select demographic data and download custom sets.

Business Rankings Annual. (Reference HG4050.B88 2001)
Find the top rankings for products, companies, cities, websites, and more.

BtoB (The magazine for marketing strategists)
Has nice top business rankings.

California Retail Survey. (Reference HF5429.4.C3 C35)
Reference Analyze retail sales by city and county in California

Community Information by Zip Code
Especially strong for California. Anything you want to know about using zip codes. Has links to locating demographics by zip codes. This is a respected website created by Mary Finley, Documents Librarian at CSU, Northridge.

US Census
Economic and demographic data

Data Sources for Business and Market Analysis. (Reference HF5415.124 F7)

Handbook of Marketing Scales. (HF5415.3 .B323 1999)
Reference Samples of marketing surveys. There is a 1993 edition you can borrow from the library, that has the same but fewer surveys.

InfoTech Trends
Statistics for marketing data about the Information Technology. Answers questions like number of computer users in Thailand.

Lifestyle Market Analyst. (Business Quick Reference HF5415.33 U6L54)
Published by SRDS with data from Equifax. Search by Market Profiles, Lifestyle Profiles, Consumer Segment Profiles, Consumer Magazines and Direct Marketing Lists

Market Share Reporter. HF5410 M35 Reference

Marketing Profile Analysis. HC108 .S39 M22 Reference

Rand McNally Commercial Atlas and Marketing Guide. (Atlas stand)

Standard Directory of Advertisers. (Reference HF5805 .S7)
To find information on companies that advertise.

Survey of Buying Power. Sales and Marketing Management. HF5438 A34
Special issue to the "Reference Guide to American Purchasing Influence" look for it in the August or September issues.

San Diego Business Journal: The Lists. (HF3163.S38 S28)
Reference Lists the top businesses in San Diego by rank, latest 2 years in reference. Examine trends by looking at older lists in the library stacks.

San Diego County Marketing Information

Sourcebook of ZIP Code Demographics. (Business Quick Reference HA203 S69)

 

Associations

American Marketing Association
Market Research Reports Market research reports often charge for their in-depth reports. Searching may be free.

Marketresearch.com