Business: Marketing Information
MediaMark Reporter (MRI+) (CSUSM only)
MediaMark Reporter allows the user to create custom reports for consumer market analysis
One time registration for MRI+ (CSUSM only)
Creating basic reports in MRI+
Print instructions for using MRI+
AdFlip
Archive of classic print ads from 1940 to the present.
American Demographics / Marketing Too
Excellent sources for all types of marketing and statistical
reports on consumer trends and market research. Current
and back issues to 1995.
American Factfinder
Interactive Web database from the US Census of population,
housing, and economic tables. Use to select demographic
data and download custom sets.
Business Rankings Annual.
(Reference HG4050.B88 2001)
Find the top rankings for products, companies, cities,
websites, and more.
BtoB (The
magazine for marketing strategists)
Has nice top business rankings.
California Retail Survey. (Reference
HF5429.4.C3 C35)
Reference
Analyze retail sales by city and county in California
Community Information by Zip Code
Especially strong for California. Anything you want to know
about using zip codes. Has links to locating demographics
by zip codes. This is a respected website created by Mary
Finley, Documents Librarian at CSU, Northridge.
US Census
Economic and demographic data
Data Sources for Business and Market Analysis. (Reference HF5415.124 F7)
Handbook of Marketing Scales. (HF5415.3
.B323 1999)
Reference
Samples of marketing surveys. There is a 1993 edition you
can borrow from the library, that has the same but fewer
surveys.
InfoTech Trends
Statistics for marketing data about the Information
Technology. Answers questions like number of computer users
in Thailand.
Lifestyle Market Analyst. (Business Quick
Reference HF5415.33 U6L54)
Published by SRDS with data from Equifax. Search
by Market Profiles, Lifestyle Profiles, Consumer Segment
Profiles, Consumer Magazines and Direct Marketing Lists
Market Share Reporter. HF5410 M35 Reference
Marketing Profile Analysis. HC108 .S39 M22 Reference
Rand McNally Commercial Atlas and Marketing Guide. (Atlas stand)
Standard Directory of Advertisers. (Reference
HF5805 .S7)
To find information on companies that advertise.
Survey of Buying Power. Sales and Marketing
Management. HF5438 A34
Special issue to the "Reference Guide to American
Purchasing Influence" look for it in the August or September
issues.
San Diego Business Journal: The Lists.
(HF3163.S38 S28)
Reference
Lists the top businesses in San Diego by rank, latest 2
years in reference. Examine trends by looking at older
lists in the library stacks.
San Diego County Marketing Information
Sourcebook of ZIP Code Demographics. (Business Quick Reference HA203 S69)
Associations
American Marketing Association
Market Research Reports Market research reports often charge for their in-depth reports. Searching may be free.
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Last Modified: Monday, August 18, 2008
