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Ann Fiegen,  M.L.S. Business Librarian Kellogg Library 3423 afiegen@csusm.edu 760-750-4365

Academy of Management The Measure Chest

List of references to articles on how to create and use measures for common business topics.  Reference citations to decision making, diversity, job attitudes, motivation, personality and stress among others.
Created and maintained by the Academy of Management.

Handbook of Marketing Scales. (HF5415.3 .B323 1999)
Reference Samples of marketing surveys. There is a 1993 edition you can borrow from the library, that has the same but fewer surveys.

Fink, Arlene (2003).  Survey kit. (2nd ed). Thousand Oaks: Sage.
(HN29 .S724 2003)

Contents: v. 1. The survey handbook / Arlene Fink -- v. 2. How to ask survey questions / Arlene Fink -- v. 3. How to conduct self-administered and mail surveys / Linda B. Bourque & Eve P. Fielder -- v. 4. How to conduct interviews by telephone and in person / James H. Frey & Sabine Mertens Oishi -- v. 5. How to design surveys / Arlene Fink -- v. 6. How to sample in surveys / Arlene Fink -- v. 7. How to measure survey reliability and validity / Mark S. Litwin -- v. 8. How to analyze survey data / Arlene Fink -- v. 9. How to report on surveys / Arlene Fink