Market Trends and Growth and Consumer segmentation and target research
Here you need to know a bit about your industry, where its headed and what environmental factors may affect it. Analysts reports on industry include current and forecasting analysis. The library has a number of these IBISWorld is one example.
- IBISWorld Industry Surveys
- First Research (US only)
Consumer Research
- PRIZM You are Where you Live (quick look up)
- US Census Factfinder (American Community Survey)
- Euromonitor Passport (Global coverage) MKTG 433 Fall 2017 IN-DEPTH Premier consumer marketing research with global coverage
Includes broad trends and developments in an organization's environment: Social, demographic, econonic, technological and political/legal- Statistics and expert market analysis by detailed industry segment, countries, market environment and consumers.
- Search INDUSTRIES and COUNTRIES AND CONSUMERS
- Market Size, Company shares, Brand shares, channel distribution, pricing and market reports.
- TRY Dashboard! Passport's market trends interactive tool
try this example:
Industry -- Consumer Electronics -- computers and periferals
Countries & Consumers -- Consumer trends and lifestyles, income and expenditures, population and homes.
- ESRI GIS Community Analyst (Request Access password required)
- http://csusm-gis-lab.maps.arcgis.com/home/index.html
- Request password access from Ann Fiegen.
- Video clips guide you data for demographic, lifestyle, consumer spending primarily for US, and selected other countries.