JSO-Marketing-Films on Demand

Streaming Media Titles on Marketing/Advertising (selected):

 

Image of Corinna Falusi, chief creative officer of Mother New York who speaks  Corinna Falusi: Interviews with Giants, 22:12 min video  

     Corinna Falusi, chief creative officer of Mother New York, sits down with John to discuss international differences in advertising, how fast-moving trends keep you creative, and how diversity in the workplace directly correlates with a diversity of good ideas.

 

 

 

Image showing a consumer holding a cell phone Marketing: Secrets of Branding, 49:49 min video

     Advertising and marketing creates a perceived need for goods and services. In this program, ad agency experts share their insight into how compelling messages are crafted.
A BBC Production.

 

 

 

Image showing consumer drinking Starbucks coffee  Marketing Strategy Case Studies: The Starbucks Experience, 26:55 min video

     Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. This program looks at the role of acquisition, brand-stretching, social media, and new channel development in Starbucks' success and considers criticisms of some of the company's policies.