JSO-Marketing-select-DBs

Databases (selected) provide access to news, magazines, trade journals, and scholarly journals.

  • ABI/Inform: Business, Management and Trade - scholarly and trade journal articles, dissertations, market reports, industry reports, business cases and global and trade news
     
  • Business Source Premier: Full-text coverage in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.
     
  • Factiva: Covers news and business information, including Dow Jones and Reuters newswires and The Wall Street Journal, plus more than 8,000 other sources providing current news
     
  • Sage Journals OnlineSage Journals Online includes over 460 journals in Business, Humanities, Social Sciences, and Science, Technology and Medicine.
     
  • ScienceDirect: Provides full-text access to over 1,000 journals covering all fields of science.
     
  • EmeraldProvides access to the full-text of 100 journals in business and management, information science, and other disciplines.

Marketing - Consumer Demographics, Segmentation

  • Sports Market Analytic Research Network: SBRnet serves any individual or organization with an interest in the business of sports with "one-stop" access to multiple resources, including Industry-developed Market Research, Government Statistics, Facility Reports and News, International Market Publications, Customized Research, and Directories. Only SBRnet provides nationwide analysis of statistical trends in each major segment of the sports market and the extent to which they interrelate.
     
  • Passport by Euromonitor Expert market analysis and statistics on consumer products and services for most countries.
     
  • SimplyAnalytics (CSUSM) and create personal account to saveConsumer demographics at the national US level, state, county, and local levels.  Uses MRI and SimmonsLocal detailed consumer preferences, lifestyle, survey responses. Create your own account. 
     
  • ESRI GIS Community AnalystTo obtain password access to ESRI's GIS product please contact the Business Librarian Judy Opdahl, jopdahl@csusm.edu or Allen  Risley arisley@csusm.edu

Census & Local Information

  • Business & Industry - Census Bureau Economic Statistics (Main page) (Census)
     
  • American Factfinder: Enter a state, county, city, town, or zip code:
    (Find popular facts: population, income, etc.) and frequently requested data about your community.

     
  • SANDAG (San Diego Area Governments): Contains demographic & other data. Try the data surfer or Fast Facts, Census, etc.
     
  • American Consumer Survey: helps local officials, community leaders, and businesses understand the changes taking place in their communities. It is the premier source for detailed population and housing information about our nation (Source: ACS). 
     
  • Bureau of Labor Statistics (BLS): Main page showing the various surveys conducted by this service.
    • Consumer Expenditure Survey: Datafinder for the CES, "This survey measures how people in the United States spend their money on items such as housing, food, education, transportation, and health care" (Source; BLS). 
       
    • American Time Use Survey: Datafinder for the ATUS, "The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing. (Source: BLS).