Marketing Essentials for any Marketing class

Good places to start:

1. Country Segment to the left on this course guide  for more.

GlobalEdge from Michigan State University is key to understanding a country.

2. Marketing Segment: 

Passport by Euromonitor is the premier International Marketing analysis database.   Register and watch the videos to get started.

3. Business News segment:  Use the core news sources to get updated information on your cases.
Factiva is particularly useful for international coverage