Segmenting and Targeting using consumer behavior analytics and geographic information systems (GIS)
Marketing Plan: Segmentation, Targeting
Segmentation and Targeting. You can use the market attributes you started with to go into more depth into your target market. There are sophisiticated market research analysis tools that use extensive demographic and lifestyle survey data and combine that with maps to visually show relationships that help marketers.
Passport by Euromonitor
Expert market analysis and statistics on consumer products and services for most countries.
SimplyAnalytics (CSUSM) and create personal account to save
Consumer demographics at the national US level, state, county, and local levels. Uses MRI and SimmonsLocal detailed consumer preferences, lifestyle, survey responses.
Create your own account
To obtain password access to ESRI's GIS product please contact the Business Librarian Ann Fiegen, afiegen@csusm.edu or Allen Risley arisley@csusm.edu