When searching the collections for books/ebooks on this topic try the following keywords and subject headings.
Advertising campaigns | Branding (Marketing) | Consumer Behavior | Consumer profiling - research | Consumers -- United States | Demography -- United States | Export Marketing | Internet advertising | Internet Marketing | Marketing | Market segmentation | Marketing - Management | Marketing - Case Studies | Consumers | Marketing - Social Aspects | Motivation research (Marketing) | Social Marketing | Target Marketing | Relationship Marketing | Marketing Research
Select books, eBooks, and more below
Brand Famous: How to Get Everyone Talking About Your Business [eBook]
eBook via Safari Books Online
Understanding Digital Marketing [eBook]
eBook via Ebook Central
The Handbook of Marketing Research: Uses, Misuses, and Future Advances
[available in both print & eBook]
eBook via Sage | Library 4th Floor Stacks HF5415.2 .H286 2006
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
[e-book]
eBook via Ebook Central (formerly ebrary)
New Strategist Editors Collection [e-book collection] - Selected individual titles listed below
Series of e-books on consumer behavior & consumer demographics
The American Marketplace Demographics and Spending Patterns [eBook]
Who's Buying: Executive Summary of Household Spending [eBook]
How to Write a Marketing Plan [ebook]
eBook available via Ebook Central (formerly ebrary). For off-campus access CSUSM ID and password required
Instragram Power: Build your brand and reach more customers with visual influence [book]
eBook available via Safari Books Online. For off-campus access CSUSM ID and password required
The Marketing Pathfinder [eBook]
eBook available via Ebook Central (formerly ebrary). For off-campus access CSUSM ID and password required
Handbook of research on digital media and advertising: User-generated content consumption [eBook]
eBook available via Business Expert Press - IG Library